Experience your productthrough users' eyes
AI actors simulate real user behavior to uncover insights and validate ideas before you build.
How it works
From concept to insights in five simple steps
Create actors, or start from template
Choose from pre-configured actor personas or create custom actors with specific characteristics, goals, and expertise levels tailored to your research needs.
Choose a methodology
Select your research approach: validate assumptions, observe user behavior, conduct exploratory research, or run competitive analysis. Each methodology comes with proven frameworks.
Add guidance and questions
Provide context about what you want to learn. Add specific questions, scenarios, or tasks for your actors to explore. No technical setup required.
Run the session
Launch your actors to explore concurrently in the background. Watch in real-time as they navigate, make decisions, and encounter friction—all while you continue working.
Review results
Get synthesized insights sent directly to your inbox, backed by screenshots, session recordings, and step-by-step reasoning. All evidence is preserved for deeper analysis.
What makes it different
More than automation—authentic user simulation
Actually interacts with the product
AI actors genuinely navigate your product—clicking, typing, exploring, and making decisions like real users would.
Works behind login screens, prototypes, staging
Access authenticated experiences, Figma prototypes, staging environments, or any URL. No restrictions on what you can research.
Memory and expertise improvements over time
Actors learn from each session, building context about your product and domain. They become more effective researchers with every interaction.
Frees human researchers for deeper work
Handle broad discovery and pattern identification with AI actors, allowing human researchers to focus on nuanced conversations and complex behavioral insights.
Built for product teams
Empower everyone to validate ideas and uncover insights